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SRA Training

Quantitative Data Collection: Questionnaire Design and Testing
Summary:

Through looking at a wide range of pitfalls, this course explores ways to assess the effectiveness of existing questionnaires as well as how to write successful new ones. Drawing on both experience and research findings from questionnaire design experiments, this course is full of practical advice. It covers:

  • general principles of designing questions (e.g., getting started with new questionnaires, common pitfalls to avoid, problematic formats)
  • an exercise in critiquing existing survey questions
  • an exercise in writing new questions
  • creating the questionnaire as a whole
  • special issues for interview versus self-completion design (including the pitfalls of poor visual layout in postal and web surveys)
  • some essentials of pretesting.
Course tutor: Dr. Pamela Campanelli is a Survey Methods Consultant, Chartered Statistician and Chartered Scientist. She received her Ph.D. in statistics from the London School of Economics, and an M.A. in applied social research and B.A. in psychology from the University of Michigan. Pamela has worked at the University of Michigan, the Center for Survey Methods Research at US Bureau of the Census and has been Chief Research Officer at the Institute for Social and Economic Research and a Research Director at the Survey Methods Centre at the National Centre for Social Research.

Her main interests are in the study of survey error and data quality issues, focusing on both the data collection and analysis side. In addition to her consultancy work, she regularly teaches short courses for a variety of organisations (e.g., Centre for Applied Social Surveys, the Social Research Association, Cathie Marsh Centre for Census and Survey Research, the Royal Statistical Society), for government departments (e.g., Office of National Statistics, BFS Switzerland, Statistics South Africa), Survey Research companies (e.g., NatCen, Ipsos-MORI), universities (e.g. London Metropolitan University, Monash University Malaysia, Wollongong University Australia, University of Hong Kong, University of Michigan linked to the Joint Program in Survey Methodology) and other institutions (e.g., Picker Institute Europe).
Date & Location: 1st May 2012, Registration 09.15 - 09.30, Course 09.30 - 16.30

Location: London
Programme Download Programme (pdf), and booking form (doc)

 
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